About AMSOIL:The First in Synthetics®
The Origin of High-Performance Synthetic Motor Oil
AMSOIL was founded on a simple yet revolutionary idea: synthetic lubricants offer superior performance for combustion engines. This insight came from Lieutenant Colonel Albert J. Amatuzio, a jet fighter squadron commander who witnessed firsthand the benefits of synthetic oils in aviation. These advanced lubricants delivered three key benefits in extreme operating conditions:
- Reduced friction and wear
- Consistent performance in extreme temperatures
- Resistance to chemical breakdown during prolonged use
Inspired by these results, Amatuzio set out to bring the same innovation to the automotive world—paving the way for what would become the best synthetic oil products available for consumer and commercial use.
Pioneering Innovation in Engine Protection
In the early 1960s, Amatuzio began extensive research and development of synthetic engine oils. His breakthrough came in 1972, when AMSOIL became the first synthetic motor oil to meet the American Petroleum Institute’s (API) service requirements. This milestone marked a turning point in the industry, redefining standards for engine protection, oil durability, and vehicle performance.
Compared to conventional petroleum-based motor oils, AMSOIL synthetic lubricants deliver:
- Superior wear protection for longer engine life
- Enhanced fuel efficiency and engine cleanliness
- Extended oil change intervals for cost savings and convenience
Leading the Way with the Best Synthetic Oil in the Industry
Today, synthetic motor oil is the recognized gold standard for engine lubrication. AMSOIL remains the pioneer that set it all in motion. While other manufacturers have entered the market with their own synthetic formulas, AMSOIL continues to lead through cutting-edge innovation, rigorous testing, and an unrelenting commitment to excellence.
No other brand matches AMSOIL’s proven track record in equipment protection, fuel economy, and engine performance across commercial, industrial, and consumer markets.
Accept no substitutes. AMSOIL is The First in Synthetics®—and still the best.
About Factory Direct Oil: Trusted AMSOIL Dealer
Your Source for Performance, Protection, and Profitability
“I’ve spent years helping fleets, contractors, and mechanics across the U.S. get access to the best synthetic lubricants on the market—products that perform, protect, and pay off over the long haul.”
— Randy Finck, Founder
Why AMSOIL?
Performance That Speaks for Itself
AMSOIL for Fleets, Shops & High-Demand Operations
If your business can’t afford equipment failure, you can’t afford to ignore AMSOIL. We specialize in fleet maintenance solutions and commercial lubricant strategies for high-demand industries like:
- Trucking & logistics
- Agriculture
- Construction
- Delivery services
- Landscape contractors
These operations depend on reliability, long oil life, and fuel efficiency, which AMSOIL delivers with consistency.
“Fleet operators need reliability, and that’s where AMSOIL delivers. The extended drain intervals, reduced wear, and fuel efficiency improvements make a big impact on their bottom line.”
— Randy Finck, Founder
“You don’t have to be a salesperson or a mechanic. You just need to believe in performance. AMSOIL handles the training and support—the rest is up to you.”
— Randy Finck, Founder
Your AMSOIL Opportunity Starts Here
“I wanted a business I could grow with a product I believe in. AMSOIL gave me the freedom to earn through commercial accounts, local dealers, and direct customers — and I haven’t looked back.”
— Randy Finck, Founder
Whether you’re a mechanic, fleet manager, or simply someone looking to start a home-based business, AMSOIL offers unmatched potential:
- Passive income opportunities
- Full training and dealer support
- A product with proven performance and demand
We’ve helped clients reduce downtime, cut oil costs, and even grow through referrals—like one landscaping company with 60+ machines that brought three more businesses our way.
